Kamis, 26 Oktober 2023

These are the automotive color trends 2022-2023

Every year, designers at BASF's Coatings DivisionNew collection to inspire automotive designers around the world.This time the 2022-2023 collection is called New Array (which can be translated as .New Array) and provides innovative shades with a greater focus on sustainability and functionality, while teasing new color spaces. The firm's Coating Division studies future trends and uses them as a basis for developing surface, texture and color positions.Take inspiration from industry, fashion, consumer products, nature, technology and more.This research is shared with BASF's customers, automotive designers, to drive future mass production plans. The New Matrix refers to the reflective process of ordering values and responding to new needs.BASF suggests viewing it as being on an scale.It is a mode of transport that does not belong to the previous or next level, which takes the cyclist to an intermediate liminal space.This collection dives into that space to look towards the future of mobility. The Americas: visions of progress According to BASF, society today is grappling with a directional pull to move into a radically different aesthetic without the touch with a sophisticated appearance and convincing effects.Visions of progress emanate through the colors of the Americas with depth, texture and compatibility.Expressions of natural and simplified choices invite both individuals and communities to embrace liminal spaces. By grappling with a plethora of emotions and conditions associated with individual and community identities, one can find solace and acceptance beyond the typical confines of tangible life, notes Liz Hoffman, director of Automotive Design for the Americas.Going through liminal uncertainty can ultimately provide a foundation and opportunities to see the future. Lava is a key color for the Americas, a continent that is at the crossroads of high technology and sustainability. Lava is a new and infused color, deep and layered in the black color space. At its base is a deep charcoal gray that has a bright red in the deep effects. It is a testament to the myriad possibilities the viewer can experience when light dances across a coated surface. This color also shows how technology can deliver results on both the ecological and sophistication fronts. EMEA: open possibilities Colors from Europe, the Middle East and Africa reach high chromaticity with spectacular new pigments, allowing for beautiful and intense new shades. The darker shades are fine and soft. Neutral color tones play up a virtual look by adding subtle color information. The effects are there to support the idea and the visual impression. “In general, identity is shown not only through uniqueness, but also in the ability to subtly extend the already unique character of various color positions or effects,” said Mark Gutjahr, automotive color design director, EMEA. Asia Pacific: a liminal space Standing in a boundary space, the colors of Asia Pacific provide comfort, happiness, spices and solutions that reflect human individuality, which is expanding and gaining importance. They show people how to live gently and vividly with their own narratives. “AP colors shape a positive and realistic future. They draw your own story allowing you to align with your colorful identity away from social pressures,” said Chiharu Matsuhara, director of Automotive Design at AP. Leadership on a global scale BASF's Coatings Division develops, produces and markets innovative and sustainable automotive OEM and refinishing coatings, decorative paints and applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is complemented by “Beyond Paint Solutions”, which allows new applications with innovative surfaces. BASF says it develops advanced performance solutions and drives performance, design and new applications to meet the needs of its partners around the world. The firm maintains that in 2021, its Coatings Division achieved global sales of around 3,440 million euros.